Marketing Manager

This person will play a key role in identifying, developing, and implementing lead generation programs. You will design campaigns that align with corporate and product strategies and utilize a mix of email, direct mail, online marketing, webinars and event-based campaigns to attract new customers.

Responsibilities:

Implement a lead management program, including lead-nurturing and lead scoring, to increase revenue pipeline, while producing more educated, qualified, and sales-ready leads
Manage the company's marketing automation efforts, including nurture email/direct mail campaigns using Eloqua as well as other software applications
Requires full understanding of lead management, planning, qualification, nurturing scoring and routing with the ability to deliver regular reports and metrics on the lead conversions
Propose new online/outbound marketing program ideas along with data, costs, and estimated ROI to execute these programs.

Requirements

Bachelor's degree in marketing or related field
4-6 years experience in direct marketing
Hands-on experience with implementing extended nurture email marketing campaigns using marketing automation software, preferably Eloqua but experience with similar programs such as Marketo, Silverpop, or similar application will be considered.
Hands-on experience reporting on and managing marketing activities in Salesforce.com
Strong written communication skills, including the demonstrated ability to produce letter-perfect email communications and landing pages.