With the exciting news that Instagram has reached 90 million Monthly Active Users and 1,000 Comments per Second, our recruiting team is proud to launch its own Instagram account that will highlight our hiring opportunities, featured employees and provide an inside look at Life At Vocus. As we continue to grow and hire in 2013, social media will help us spread the word about our opportunities and our unique employee experience.
The power that an image has to tell a story is very useful in any marketing strategy and brands are making creative use of Instagram every day. Just as brands can incorporate the platform to increase their communication with consumers and potential customers, companies should capitalize on the opportunity to showcase their employee experience; especially if they are hiring. If you are using social media to recruit, Instagram provides the perfect opportunity to highlight the fun and unique experiences that come along with accepting a position at your company. Some benefits and perks are described better when shared visually, like a gym or a spa. Photos offer candidates the opportunity to “picture” themselves as an employee.
Just as Instagram provides an enjoyable experience between a brand and its consumers, it will offer our team the opportunity to improve our candidate experience with prospective employees. Brand pages also have integration with Facebook, so that fans can enjoy the experience and view a brand’s Instagram photos without leaving Facebook. While it will help our team to have a brand page in the platform, support from our individual recruiters will help reiterate our messaging. Recruiters can make use of the platform by sharing their own pictures highlighting their employee experience at Vocus and the individual positions they have to fill. The photos uploaded to Instagram are easily uploaded to other social media channels, such as Twitter, Facebook and Tumblr, so the opportunity is there for recruiters to share their images with their own networks.
The Instagram application is available on iPhone and Android mobile devices. The photos you share must be taken and uploaded from one of those mobile devices. If you currently use the photo-sharing platform, we’d appreciate if you tag our profile in any fun photos you take around the office! Use hashtags such as #LifeAtVocus or #BestWorkplaceEver. If you were looking for a new way to attract referrals (and earn some bonus cash), this is a fun option! If you’re interested in working here, we invite you to “picture yourself at Vocus” and follow us on Instagram.
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