There’s been a lot of buzz about Facebook’s newest feature Graph Search this week. The announcement was made on Tuesday that this new search option would change the way we connect with our friends and products within the platform. The launch has opened up a lot of discussion among marketer and small businesses owners about how Graph Search could alter strategy when it comes to marketing in the social medium of Facebook. The opportunity to be discovered by friends of customers supports a plan to be present on Facebook and to have a strategy for posting engaging content that will be shared and eventually show up in a search.
On the same token, if you’re an employer with a plan to hire this year, how great would it be to have your opportunities discovered by the friends of your recruiters and employees? With 92 percent of recruiters using social to source candidates, let’s open up similar discussion about the benefits Graph Search could offer corporate recruiters, especially for companies who encourage employee referrals for hires. Each position has a “spec” or an ideal person for the job. For our sales positions, we look for people who exhibit leadership, have sales experience, been held to quotas, or have customer services experience. But, recruiters also look for people who might be outgoing or show risk-taking behaviors for these positions. Some might search “friends who work in sales” or “friends who like the movie Wall Street” to stumble upon friends they might not have considered for an open position.
On the other hand, this could become a good tool for job seekers or recent grads who are starting to hunt for a new job. They may look up “companies that my friends work for” or “software companies in the DC area.” Users could also search “my friends who are writers” or “my friends who work in marketing” to find new companies to add to their list of prospects. At the end of 2012, we (recruiters) were all excited about the ability for our jobs to be found in Facebook and now, Graph Search offers users a way to find us based on what their friends are sharing about their individual work experience.
Graph Search could potentially be useful for any employee who is looking for friends to refer. If you’re currently a Vocus employee, remember that we do reward you for referrals and once Graph Search is made available to you, Facebook could be a great place to find the friends who have potential to make a difference here. On the other hand, you might have just heard about Vocus and its opportunity for growth, so you search “friends who work at Vocus” for an “in” at our company and you send those friends an inbox message to get the process started. Social media offers people the opportunity to connect with employers in a less intrusive way. We’re in an age where it is completely acceptable to post to a company’s wall, ask about hiring opportunities and expect a response.
Below are some videos that show you how Graph Search will work. The product is still in closed beta mode, but you can add yourself to the waitlist here.
You can read more about the development behind Graph Search on Wired.com. What are some other reasons you are excited to get Graph Search? Leave your comments for us below.
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