Vocus in the Community | Supporting My Sister’s Place DC


Recruiting Coordinator Deb Kim joined Vocus as a Recruiting Intern in January 2013. Following that internship, she was offered a full time position within our Talent Acquisition team. She says her favorite thing about working at Vocus is the people. “I love my coworkers and my managers.  I am constantly learning from them and able to offer my input in projects,” she says. As a recent grad of the University of Maryland (GO TERPS!), Deb has remained an active member within her sorority Sigma Psi Zeta. She also helps our team by spreading the word about our hiring across her network with current UMD students and alumni. We’re so happy to have her on our team and we support her efforts within the community. Deb is currently hiring for a journalism or communications major to join our PR Web editing team. If you know someone who would be a great asset to our team, connect with Deb on LinkedIn. As an employer, Vocus definitely stands out with its support of employees’ charitable efforts. Tonight, Deb will join her sorority in raising awareness for the issues of domestic violence, sex trafficking, and sexual assault.  In this post, we ask Deb to share more information about My Sister’s Place in DC. Read our Q&A below for details regarding how you, too, can support Deb with her contribution to this cause. 

Community My Sister's PlaceWhat is Speak Charity Dinner and when does it take place?
Speak Charity Dinner is an annual dinner that aims to raise awareness of the issue of domestic violence, sex trafficking and sexual assault.  April is Sexual Assault Awareness Month so my sorority, Sigma Psi Zeta, hosts it every April in honor of that. This year the dinner is on April 24, 2014.  100% of the net proceeds in donations and ticket sales goes to the organization of choice.  This year we are donating to My Sister’s Place which is the oldest DC domestic violence shelter that offers a full continuum of care from immediate crisis on their hotline through transitional-to-permanent housing. More information can be found at www.mysistersplacedc.org

How many times have you participated before?
This will be the 5th year that we have hosted this dinner.  I was on the planning committee when we first started this charity dinner and made up the name for this event.  I came up with the name “Speak” because it’s a call to everyone to Speak out against domestic violence and to actually take a stand. We’ve donated to many different organizations and have had so many inspirational speakers come.  We even had someone from the White House come and speak about this issue.

How is the cause to you? 
Domestic Violence is an overlooked issue because no one likes to acknowledge that it happens in everyday life.  Especially in the Asian Pacific Islander American community it’s an issue that is rarely addressed.  My sorority’s national philanthropy is to combat the violence against women and it’s a cause I hold near and dear to my heart.  I have interacted with victims and have been inspired by their strength.

What is your fundraising goal?
Our fundraising goal is $1,000.  We have donated over $2,000 in past years with ticket sales so we would love to surpass that and help other victims in need.

  • $1,000 supports a family in our transitional-to-permanent housing program for an entire month.
  • $500 sponsors a field trip for the children at our emergency shelter, many of whom have never left the community in which they live
  • $150 feeds an average family at our shelter for an entire month.
  • $75 helps a mother commute for an entire month.
  • $25 provide diapers for a baby in our shelter for an entire month.

How do your coworkers or “Vocus family” show their support for the cause?
My co-workers have showed their support with their donations and I am so grateful.  Donations can be made at http://www.crowdrise.com/speak2014

Why is it important to you to work for a company that values a community cause?
It’s important for me to work for a company that cares about giving back to the community and helping others in need.  I always want to give back in any way that I can so it’s nice to know that I work for a company that has the same values that I do.

If people want to get involved, what opportunities are there for people to volunteer? 
There are plenty of opportunities to get involved by volunteering at shelters like My Sister’s Place.  Many shelters in the DC area are always looking for volunteers to help out in any way.

Is there a website for people to join as volunteers?
For My Sister’s Place more information can be found at www.mysistersplacedc.org



Webinar Recap: Hiring Opportunities for Veterans at Vocus

Veterans WebinarYesterday, Vocus sponsored a free hiring webinar about our opportunities for veterans.  Our Chief Human Resources Officer Holly Paul explained how our rapid growth offers an exciting career path for top performers. We are now hiring Business Development Associates. “We are always looking for men and women who’ve served our country to join the Vocus team.” – Vocus President and CEO, Rick Rudman. Holly was joined by our Senior Manager of Business Development Adam Chambliss, and former Captain Travis Dettman, who is one of our Senior Account Executives. During the webinar, the speakers went over the following:

  • Vocus’ Veteran Hiring
  • Who We Are and What We Do
  • Veteran Success Profiles including our CEO and former Air Force Sergeant Rick Rudman
  • Career Paths At Vocus

In case you weren’t able to join us yesterday, watch it On Demand.

Below is a brief recap of what each speaker covered.


Chief Human Resources Officer, Holly Paul

Vocus Hiring, Who We are: Holly discussed our current military population, including our CEO and President, while mentioning that no matter where you start in Vocus, you have the opportunity to grow your career and move up.  She also gave a great overview of our products and how they help our clients grow their business and influence in the digital marketing space. She also noted that Vocus has international presence as well and offices in the UK, France, and the Philippines. No matter which location you work at, you will be able to come together with your coworkers and meet in shared spaces designed to inspire creativity. Also, Vocus employees stay connected through the use of online social tools like Chatter and meet regularly to hear from leadership at Town Hall style meetings.

TravisVeteran Success Profiles: Travis served in the Maryland National Guard and discussed how his experience prepared him for a successful sales career. He mentioned four key factors that are relevant to his military experience. He listed tenacity, diversity, recognition, and the ability to control one’s own success. Travis honed his ability to be tenacious in his experience in the military, by being a part of a team who never gives up. He also mentioned that the diverse groups of people he met in his military experience helped him develop communication skills and the ability to manage interpersonal communication really well. Travis uses these skills in his job every day, especially when talking to clients across industries or from different backgrounds. He is able to tailor his message about Vocus and explain the value of the product, no matter who the client is or who their audience is. Travis also mentioned the value of working in an environment where hard work is recognized and rewarded. He mentioned an award that he is most of proud of: the Bronze Star that he was awarded for his service in Iraq. His career at Vocus also is full of rewards and recognition. Travis has attended trips for our Top Performers and this spring will head to the St. Regis in Puerto Rico for Presidents’ Club.

AdamCareer Paths at Vocus: Adam joined the Business Development team as a manager two years ago and he now leads the division of more than 75 Business Development Associates and Managers. He spoke about the tremendous opportunity for growth that comes with starting a career in sales at Vocus. He said, ” [Business Development Associates] are the front lines of the sales organization.” This is the team who prospects, conducts outreach, educates potential clients, manages and qualifies leads for our sales division. There are openings in both our Beltsville, Maryland and Herndon, Virginia offices. We also have flexible schedule positions.

Also, we had one question that we were not able to answer on air.

Q: What is involved in the training that Vocus offers to Business Development Associates?

A: At Vocus, our sales academy focuses on getting our sales people off to a fast start. You’re trained on the product as well as trained on skills for selling it to businesses across various industries. Our Academy offers new hires time to train with top performers who are currently in a sales role with Vocus. You have the opportunity to learn from your peers and you develop skills that develop you as a sales person – no matter where you work. At Vocus, sales people have the opportunity to build on their career and build relationships with clients, who are also industry leaders in Public Relations and Marketing. In addition to new hire training, there are opportunities to continue improving from day one. Our training department serves as a resource for Vocus sales people throughout their career. 

You’re trained on all the elements of our industry-leading software. You’re trained on the best selling techniques, but you are ALSO trained on the digital marketing industry. A lot of our new sales people have experience selling different types of software.

Vocus is Marketing and PR Software that “Gets Business”. The Vocus Sales Academy includes sessions on Industry Knowledge including Digital Public Relations, Social Media, Landing Pages, and Email Marketing. Training around the industry prepares our sales people to have consultative conversations about Vocus with leaders in PR and Marketing.  

We hope that answered your question, Kirby. Remember, if you have follow up questions about our opportunities, you can always tweet to @VocusCareers or submit a question to our Contact Us page right here on WhyWorkAtVocus.com.

Do you know someone who has recently separated from the military and looking for an opportunity? To share the presentation in full, send the On Demand version.

Vocus Rewards and Recognition | A Day at Camden Yards

This guest post was written by Business Development Specialist Alexandra Carter who joined Vocus in June 2013 after graduating from Radford University in May 2013.

In April, I transitioned from the role of Business Development Associate to Business Development Specialist, where I now am further involved in the sales process.  As a BDS, I serve as a leader and example to my colleagues as I have consistently met all quantitative metrics and continue to demonstrate the character of a respected BDA.  One part of my success during my tenure of almost a year can be associated to my enthusiasm to continue to work for and represent such an awesome company.  While there truly are so many perks in working for Vocus from job satisfaction and colleague support to monetary incentives and benefits, the managerial team does a particularly great job of coming up with exciting monthly campaigns to promote enthusiasm and drive productivity.

In the spirit of the NCAA’s annual phenomenon, the business development department implemented a unique spin on March Madness that motivated everybody to work harder and hit their goals.  Over the course of March, BDAs joined three of their peers to compete in an organized tournament for the chance to attend an all-inclusive Baltimore Orioles day game with the winning half of the department.  The tournament inspired everyone to schedule more high quality meetings than their opposing peers as the prize was certainly an exciting one.  As a result, the entire department experienced an extra jolt of passion and motivation to succeed daily.

March’s campaign stimulated a healthy dose of competition between coworkers that not only helped move business but instilled a deeper sense of companionship.  Because the Vocus work environment is naturally competitive, monthly campaigns, such as “March Madness,” are designed and implemented to promote an enjoyable atmosphere that simultaneously drives BDAs to achieve their set quantitative goals.  Hearing my colleagues having great conversations with prospects, scheduling meetings, and increasing revenue for the company motivates me to perform at a higher level, contributing to my overall success and enjoyment at the company.  While it is common for sales organizations to install well rewarded goals to incentivize employees to work hard and outperform their colleagues, Vocus does an awesome job of balancing competition and fun through perks like enjoying a day at the ballpark.

Once the tournament ended, the winning BDA team was announced and headed out to celebrate the victory away from the office with fellow peers and managers.  Sun rays were shining down in Camden Yards as everyone was able to indulge in free hotdogs, popcorn, nachos, and beverages.  Relaxing in 70 degree temperatures, I watched America’s Game from the Left Field All-Inclusive Picnic Perch and shared laughs with the rest of the Vocus team.  Not only was the game itself incredible, but having the opportunity to get to know my coworkers outside of the office helped strengthen our bonds and work more collaboratively in the office.  It’s truly motivating working for a company that regularly inspires its employees to work hard and play hard.

Business Development Camden YardsBusiness Development Day at the ParkBusiness Development at Camden Yards 2


Sound like a team you would enjoy working with? Vocus is hiring Business Development Associates! Apply by visiting our Opportunities page. To see more photos of the event, visit us on Facebook.

Vocus in the Community | Support the Kidney Walk

This is a guest employee post written by Account Executive Samantha Pierce. Samantha is originally from Boston and works in our headquarters in Beltsville. Her past guest blog post on this site included her tips for young professionals in sales. 

Kidney WalkEvery year hundreds of communities throughout the country host a Kidney Walk sponsored by the National Kidney Foundation. I’ve previously done the walk in Hartford, CT with my family. This year I made the spontaneous decision to participate on May 17th in Washington D.C.

My dad is on his second kidney transplant, and if it wasn’t for him, I wouldn’t know how many lives this disease affects. I saw this walk as an opportunity to increase awareness of Kidney Disease and connect with other people in the area that have gone through similar experiences. To find out how you can help and to learn more about Kidney Disease, check out The National Kidney Foundation.

I registered for the Kidney Walk; with exactly a month to fundraise, so set what I thought was a realistic goal of $200. In less than 48 hours of my fundraising page going live, I doubled my goal! It’s awesome being part of such a positive work environment. My coworkers are so supportive and so is Vocus as a company. Vocus encourages giving back to the community by matching donations up to $50. It doesn’t get much better than that! Feel free to visit and share my Personal Fundraising Page to learn a bit more about why I walk.

The continued support and generosity of Vocus, my colleagues, and friends is genuinely appreciated. It’s one of the many reasons I’m so thankful that I have the opportunity to work here.

Vocus Recruiting with Instagram

When you work on a corporate talent acquisition team, it sometimes seems like you can’t have enough resources to give candidates insight into your company. The more information you can offer a candidate to prepare him or her, the better. Sure, a candidate can and should research the function of the job and, hopefully, he has looked up recent news about your company, but how does he know if he will fit in? Can he visualize himself working at Vocus? Instagram offers prospective talent the opportunity to see what it’s like to work at Vocus.

Recruiting with Instagram

Recently, I teamed up with Erin Osterhaus of Software Advice to discuss how we use Instagram to recruit. She and I discussed the boost that photos (and video) give to status updates in social. She shared with me that “recent research conducted by Buffer found that Tweets with images received 18 percent more clicks than those without, 89 percent more favorites and 150 percent more retweets. Meanwhile, another report found that Facebook posts with photos generate 53 percent more likes than the average post.”

So, what does this mean? What should we highlight as social recruiters and how can this information impact how we interact with candidates?  For me, the answer is simple: people, places, and jobs!

“Cultural fit” is a term we throw around a lot in corporate recruiting. The way a company operates and the manner in which people work has an impact on someone’s decision to apply, interview, and ultimately accept an offer. If you’ve visited our recruiting channels across social media, you’ll find lots of photos of people in and out of the office. When Instagram rolled out web pages in November 2012, I decide it was time to create an account for the Vocus Careers team because it meant we could get in front of talent whether or not they used the app on their phone. We could link to photos online. It’s also the perfect opportunity to get in front of the “Millennial” generation.

I asked Erin for her thoughts on this idea and she agrees. “For recruiters, one of the most important pieces of content they produce is the posting for their open job. Combine that data with a platform that exclusively hosts photos—Instagram—and it makes perfect sense that recruiters have begun using Instagram to recruit. By including an image in a job post, recruiters increase the likelihood that the information will be shared—both by potential applicants, as well as current employees. ”

[Flipagram is an app that allows you to put photos in a slideshow and add music or your own recorded narrative. Flipagram allows you to share your slideshow with Instagram followers. The above is just an example of how we might use it and share to Instagram.]

If you follow our team, you’ll find photos of employees, screenshots of job postings, event info, and videos (note: we have dedicated mobile devices separate from my personal phone to post on behalf of the brand) and captions that drive traffic to the opportunities on our website. If your company culture tells a story, then share it visually! Instagram offers tremendous opportunity for you promote your culture and attract talent.

Featured ImageCall blitz Photo 1 Tech Race

Do you follow any of your “dream” companies on Instagram? Tell us which ones in the comments below.

Why Work At Vocus? Let Us Show You [VIDEO]

Our Talent Acquisition Specialists present candidates with opportunities, but what they offer a candidate is more than just a job. A hiring opportunity is more than just a chance to start new projects and take on new challenges, but also a chance to work with new people, perhaps in a new industry, and to gain knowledge.

When I joined the Talent team at Vocus, I brought years of social media experience, but was new to the talent and recruiting industry. I was determined to showcase the employee experience across social media using video.  I set out to find the right team to produce this with me and stumbled upon Pounds Media on Twitter! Our collaboration just goes to show that social media can be used to engage and nurture new leads for business. After many conversations with the Pounds team, we came up with some ideas to begin telling our story.  The employee experience at Vocus sets us apart from other employers in the area. As we search for top talent to network with and ultimately add to our outstanding team, it’s important to offer a look inside the organization. Prospective employees apply to a job based on the challenging work involved, but the decision to join a company is highly based on the interactions had with current employees. A candidate may wonder, “Is Vocus the right place for me?”

We’ve uploaded the finished products to YouTube and hope to add more in the future. Check out Why Work At Vocus and Vocus Careers – Sales below:

If you’ve spoken to one of our recruiters, they’ve offered a lot of insight into the industry and the skills a specific role might require. We can also tell you about our culture. In addition to resources like our website and social platforms, but video helps us tell our story. According to Monster.com, job postings with video are more likely to be viewed by job seekers. These new videos will help recruiting efforts and the employment brand by improving our candidate experience. Stay tuned and visit our website for more careers videos from us.

Are you a job seeker who takes the time to research and company’s culture? What questions are you hoping to answer for yourself? Leave them in the comments below.

Vocus Featured Employee | Meet Andrew

Happy Friday, all! Whether you’re a current or prospective employee, the unique Vocus culture can play a role in your experience as an employee or a candidate. That’s why each week, I featured a different employee on the blog. You might get to know someone who works on your team a little better or be introduced to someone you’ve never met. This week’s Featured Employee joined Vocus almost four years ago in June 2010. Andrew, an Ohio University alum,  joined us as a Mid-Market Sales Executive for our Vocus PR product. He’s consistently been a top performer and has made it to Presidents Club twice! He’s been promoted to a Marketing Sales Manager and is currently working in our Herndon office. He’s hiring top talent to join his team of folks who sell our Vocus Marketing Suite. If you’re interested in joining our sales division, check out our Opportunities page.

Featured Employee Presidents Club 2013Q: What’s the song most played on your iPod these days?

A: I don’t have an iPod, but I do have a Wilco station on Pandora. 

Q: What’s your favorite food?

A: Pizza 

Q: If you could live anywhere in the world, where would it be and why?

A: DC! Now, if you could guarantee that it would be summer year-round, then it would be Chicago. 

Q: What is your most treasured possession?

A: My Rubik’s cube. I finally figured out how to solve it! 

Q: What’s the one word you would choose to describe yourself?

A: Competitive.

Q: What’s some advice you would give a new employee for being successful at Vocus?

A: Be a sponge. Learn as much as you can; from your manager, from the people around you, and from your interactions with customers. Even if you walk away from a call without closing a sale, you can still learn from the conversation and use that information to get better results from other calls in the future.

Check back on Fridays for our Featured Employee posts! Employees, I’m always looking for top talent to feature. If you’re interested in nominating someone, please email me at vsegovia@vocus.com




Hangout with Vocus Talent Acquisition and FirstJob


Vocus Campus Program Manager Lindsey and I will co-host a Google Hangout with FirstJob.com on April 30 at 3PM EST. The topic? “What Can I Do While Still in College To Land a Great Sales Job After Graduation?” We are partnering with FirstJob to help first-time job seekers set themselves up for success and YOU are invited to join us!


Lindsey brings employer relations and campus recruiting expertise to the event. She will help students with her tips for “standing out” against the competition. Students can always use advice for what to do while still in school to land a job after graduation. She’s invited current Vocus salespeople who joined the team right after graduation to share their advice with the audience as well.

I will chime in with social media tips during the hangout.  I’ll share tips for building a personal brand and interacting with employers online. I’ve recently presented at the Career Center for the University of Maryland, my alma mater. I’ll share my tips for getting organized and engaging with your target companies while still in school.

FirstJob.com is an online resource for both entry-level job seekers and employers! Currently, the site boasts more than 130,000 career and internship opportunities. Job seekers can search for positions based on job title or keyword and location. In The Capital recently reported that DC is the “number one” city for recent grads looking for a job based on research from Indeed and Apartment Guide. The partnership to host advice for First-Job’s demographic makes perfect sense!

Want to join in the fun? Add the event to your calendar and log in! Super simple and super informative.

If you are interested in entry level sales positions with Vocus, please apply on our Opportunities page.

Sign Up for our FREE Veteran Hiring Webinar

A recent Military Benefits study reported that half of those recently separated from the US Military have yet to find a full or part-time job. The INFOGRAPHIC by MBA offers insight into the struggle for veterans and employers to translate military experience to civilian job skills.

If you or someone you know is recently separated from the US Military and looking to get a foot in the door at a high-growth technology company like Vocus, sign up for our FREE hiring webinar on April 23 at NOON EST. Vocus provides software and services to help businesses do marketing and PR better. Our rapid growth offers an exciting career path for top performers and we are now hiring Business Development Associates.

Photo Credit: Military Benefit Association

Photo Credit: Military Benefit Association

“We are always looking for men and women who’ve served our country to join the Vocus team.” – Vocus President and CEO, Rick Rudman. Join Chief Human Resources Officer Holly Paul, Senior Sales Director Danna Stanyard, and Travis Dettman to discover more about Vocus as an employer, including:

  • Vocus’ Veteran Hiring
  • Who We Are and What We Do
  • Veteran Success Profiles including our CEO and former Air Force Sergeant Rick Rudman
  • Career Paths At Vocus

Register today!

About the Speakers:

Holly Paul is the Chief Human Resources Officer at Vocus and is responsible for overseeing all areas of human capital, including talent acquisition, talent management, learning and development, workforce planning, compensation, benefits and facilities. She has been featured in numerous career blogs and national publications, such as ABC News, FORTUNE, The Wall Street Journal, Forbes, US News & World Report and CNNMoney.com.

Danna Stanyard is a Senior Director of Sales at Vocus. She joined the organization in 2010 and established and developed the Sales Associate department. The team is made up of 75+ inside Sales Associates, who are responsible for researching, qualifying, and contacting Vocus Marketing and Public Relations prospects.

Captain Travis Dettman is a Middle Market Account Executive who joined Vocus in 2011. He served in the Army Maryland National Guard for 11 years during which he fought in Operation Iraqi Freedom.

Vocus Featured Employee | Meet Mike

Happy Friday! Today’s Featured Employee is Mike, a Vocus Sales Executive generating new business for our PR products, who works at our headquarters in Beltsville. Mike joined Vocus as a Lead Generation Representative supporting our Mid-Market sales division in February of 2011. He was soon promoted to support two of the Large Market Sales team members and less than two years later was promoted to Mid-Market Sales. Mike says his favorite spot at our headquarters is Rick’s Coffee Shop for the Nespresso machine. “I make several visits a day for delicious cappucinos,” he says. Mike graduated from James Madison University and got his start in sales at Vocus. We visit JMU to find top talent like Mike each semester! When he isn’t selling Vocus, Mike can be found outdoors golfing, scuba-diving, surfing or snowboarding. He definitely embodies the “work hard, play hard” attitude of a successful Vocus employee. If you’re interested in joining our sales team, visit our Opportunities page.

Featured Employee Mike Skydiving

Here’s our Q&A with Mike…

Q: What’s the song most played on your iPod these days?

A: Imagine Dragons -Radioactive

Q: What’s your favorite food?

A: My favorite type of food is seafood, but my single favorite dish will be Crawfish Mac & Cheese, just as soon as I find a restaurant that serves it.

Q: If you could live anywhere in the world, where would it be and why?

A: On a 96’ Yacht in the Caribbean.

Q: What is your most treasured possession?

A: My iPhone, I wouldn’t last a day without it.

Q: What’s the one word you would choose to describe yourself?

A: Loyal 

Q: What’s some advice you would give a new employee for being successful at Vocus?

A: Invest in yourself! Seek out the person in your department who is the best at what they do and learn from them. There is no reason to reinvent the wheel when people have done it successfully before you.

fish mike and Em pool Puppy