Vocus Rewards and Recognition | A Day at Camden Yards

This guest post was written by Business Development Specialist Alexandra Carter who joined Vocus in June 2013 after graduating from Radford University in May 2013.

In April, I transitioned from the role of Business Development Associate to Business Development Specialist, where I now am further involved in the sales process.  As a BDS, I serve as a leader and example to my colleagues as I have consistently met all quantitative metrics and continue to demonstrate the character of a respected BDA.  One part of my success during my tenure of almost a year can be associated to my enthusiasm to continue to work for and represent such an awesome company.  While there truly are so many perks in working for Vocus from job satisfaction and colleague support to monetary incentives and benefits, the managerial team does a particularly great job of coming up with exciting monthly campaigns to promote enthusiasm and drive productivity.

In the spirit of the NCAA’s annual phenomenon, the business development department implemented a unique spin on March Madness that motivated everybody to work harder and hit their goals.  Over the course of March, BDAs joined three of their peers to compete in an organized tournament for the chance to attend an all-inclusive Baltimore Orioles day game with the winning half of the department.  The tournament inspired everyone to schedule more high quality meetings than their opposing peers as the prize was certainly an exciting one.  As a result, the entire department experienced an extra jolt of passion and motivation to succeed daily.

March’s campaign stimulated a healthy dose of competition between coworkers that not only helped move business but instilled a deeper sense of companionship.  Because the Vocus work environment is naturally competitive, monthly campaigns, such as “March Madness,” are designed and implemented to promote an enjoyable atmosphere that simultaneously drives BDAs to achieve their set quantitative goals.  Hearing my colleagues having great conversations with prospects, scheduling meetings, and increasing revenue for the company motivates me to perform at a higher level, contributing to my overall success and enjoyment at the company.  While it is common for sales organizations to install well rewarded goals to incentivize employees to work hard and outperform their colleagues, Vocus does an awesome job of balancing competition and fun through perks like enjoying a day at the ballpark.

Once the tournament ended, the winning BDA team was announced and headed out to celebrate the victory away from the office with fellow peers and managers.  Sun rays were shining down in Camden Yards as everyone was able to indulge in free hotdogs, popcorn, nachos, and beverages.  Relaxing in 70 degree temperatures, I watched America’s Game from the Left Field All-Inclusive Picnic Perch and shared laughs with the rest of the Vocus team.  Not only was the game itself incredible, but having the opportunity to get to know my coworkers outside of the office helped strengthen our bonds and work more collaboratively in the office.  It’s truly motivating working for a company that regularly inspires its employees to work hard and play hard.

Business Development Camden YardsBusiness Development Day at the ParkBusiness Development at Camden Yards 2


Sound like a team you would enjoy working with? Vocus is hiring Business Development Associates! Apply by visiting our Opportunities page. To see more photos of the event, visit us on Facebook.

Vocus in the Community | Support the Kidney Walk

This is a guest employee post written by Account Executive Samantha Pierce. Samantha is originally from Boston and works in our headquarters in Beltsville. Her past guest blog post on this site included her tips for young professionals in sales. 

Kidney WalkEvery year hundreds of communities throughout the country host a Kidney Walk sponsored by the National Kidney Foundation. I’ve previously done the walk in Hartford, CT with my family. This year I made the spontaneous decision to participate on May 17th in Washington D.C.

My dad is on his second kidney transplant, and if it wasn’t for him, I wouldn’t know how many lives this disease affects. I saw this walk as an opportunity to increase awareness of Kidney Disease and connect with other people in the area that have gone through similar experiences. To find out how you can help and to learn more about Kidney Disease, check out The National Kidney Foundation.

I registered for the Kidney Walk; with exactly a month to fundraise, so set what I thought was a realistic goal of $200. In less than 48 hours of my fundraising page going live, I doubled my goal! It’s awesome being part of such a positive work environment. My coworkers are so supportive and so is Vocus as a company. Vocus encourages giving back to the community by matching donations up to $50. It doesn’t get much better than that! Feel free to visit and share my Personal Fundraising Page to learn a bit more about why I walk.

The continued support and generosity of Vocus, my colleagues, and friends is genuinely appreciated. It’s one of the many reasons I’m so thankful that I have the opportunity to work here.

Vocus Recruiting with Instagram

When you work on a corporate talent acquisition team, it sometimes seems like you can’t have enough resources to give candidates insight into your company. The more information you can offer a candidate to prepare him or her, the better. Sure, a candidate can and should research the function of the job and, hopefully, he has looked up recent news about your company, but how does he know if he will fit in? Can he visualize himself working at Vocus? Instagram offers prospective talent the opportunity to see what it’s like to work at Vocus.

Recruiting with Instagram

Recently, I teamed up with Erin Osterhaus of Software Advice to discuss how we use Instagram to recruit. She and I discussed the boost that photos (and video) give to status updates in social. She shared with me that “recent research conducted by Buffer found that Tweets with images received 18 percent more clicks than those without, 89 percent more favorites and 150 percent more retweets. Meanwhile, another report found that Facebook posts with photos generate 53 percent more likes than the average post.”

So, what does this mean? What should we highlight as social recruiters and how can this information impact how we interact with candidates?  For me, the answer is simple: people, places, and jobs!

“Cultural fit” is a term we throw around a lot in corporate recruiting. The way a company operates and the manner in which people work has an impact on someone’s decision to apply, interview, and ultimately accept an offer. If you’ve visited our recruiting channels across social media, you’ll find lots of photos of people in and out of the office. When Instagram rolled out web pages in November 2012, I decide it was time to create an account for the Vocus Careers team because it meant we could get in front of talent whether or not they used the app on their phone. We could link to photos online. It’s also the perfect opportunity to get in front of the “Millennial” generation.

I asked Erin for her thoughts on this idea and she agrees. “For recruiters, one of the most important pieces of content they produce is the posting for their open job. Combine that data with a platform that exclusively hosts photos—Instagram—and it makes perfect sense that recruiters have begun using Instagram to recruit. By including an image in a job post, recruiters increase the likelihood that the information will be shared—both by potential applicants, as well as current employees. ”

[Flipagram is an app that allows you to put photos in a slideshow and add music or your own recorded narrative. Flipagram allows you to share your slideshow with Instagram followers. The above is just an example of how we might use it and share to Instagram.]

If you follow our team, you’ll find photos of employees, screenshots of job postings, event info, and videos (note: we have dedicated mobile devices separate from my personal phone to post on behalf of the brand) and captions that drive traffic to the opportunities on our website. If your company culture tells a story, then share it visually! Instagram offers tremendous opportunity for you promote your culture and attract talent.

Featured ImageCall blitz Photo 1 Tech Race

Do you follow any of your “dream” companies on Instagram? Tell us which ones in the comments below.

Why Work At Vocus? Let Us Show You [VIDEO]

Our Talent Acquisition Specialists present candidates with opportunities, but what they offer a candidate is more than just a job. A hiring opportunity is more than just a chance to start new projects and take on new challenges, but also a chance to work with new people, perhaps in a new industry, and to gain knowledge.

When I joined the Talent team at Vocus, I brought years of social media experience, but was new to the talent and recruiting industry. I was determined to showcase the employee experience across social media using video.  I set out to find the right team to produce this with me and stumbled upon Pounds Media on Twitter! Our collaboration just goes to show that social media can be used to engage and nurture new leads for business. After many conversations with the Pounds team, we came up with some ideas to begin telling our story.  The employee experience at Vocus sets us apart from other employers in the area. As we search for top talent to network with and ultimately add to our outstanding team, it’s important to offer a look inside the organization. Prospective employees apply to a job based on the challenging work involved, but the decision to join a company is highly based on the interactions had with current employees. A candidate may wonder, “Is Vocus the right place for me?”

We’ve uploaded the finished products to YouTube and hope to add more in the future. Check out Why Work At Vocus and Vocus Careers – Sales below:

If you’ve spoken to one of our recruiters, they’ve offered a lot of insight into the industry and the skills a specific role might require. We can also tell you about our culture. In addition to resources like our website and social platforms, but video helps us tell our story. According to Monster.com, job postings with video are more likely to be viewed by job seekers. These new videos will help recruiting efforts and the employment brand by improving our candidate experience. Stay tuned and visit our website for more careers videos from us.

Are you a job seeker who takes the time to research and company’s culture? What questions are you hoping to answer for yourself? Leave them in the comments below.

Vocus Featured Employee | Meet Andrew

Happy Friday, all! Whether you’re a current or prospective employee, the unique Vocus culture can play a role in your experience as an employee or a candidate. That’s why each week, I featured a different employee on the blog. You might get to know someone who works on your team a little better or be introduced to someone you’ve never met. This week’s Featured Employee joined Vocus almost four years ago in June 2010. Andrew, an Ohio University alum,  joined us as a Mid-Market Sales Executive for our Vocus PR product. He’s consistently been a top performer and has made it to Presidents Club twice! He’s been promoted to a Marketing Sales Manager and is currently working in our Herndon office. He’s hiring top talent to join his team of folks who sell our Vocus Marketing Suite. If you’re interested in joining our sales division, check out our Opportunities page.

Featured Employee Presidents Club 2013Q: What’s the song most played on your iPod these days?

A: I don’t have an iPod, but I do have a Wilco station on Pandora. 

Q: What’s your favorite food?

A: Pizza 

Q: If you could live anywhere in the world, where would it be and why?

A: DC! Now, if you could guarantee that it would be summer year-round, then it would be Chicago. 

Q: What is your most treasured possession?

A: My Rubik’s cube. I finally figured out how to solve it! 

Q: What’s the one word you would choose to describe yourself?

A: Competitive.

Q: What’s some advice you would give a new employee for being successful at Vocus?

A: Be a sponge. Learn as much as you can; from your manager, from the people around you, and from your interactions with customers. Even if you walk away from a call without closing a sale, you can still learn from the conversation and use that information to get better results from other calls in the future.

Check back on Fridays for our Featured Employee posts! Employees, I’m always looking for top talent to feature. If you’re interested in nominating someone, please email me at vsegovia@vocus.com




Hangout with Vocus Talent Acquisition and FirstJob


Vocus Campus Program Manager Lindsey and I will co-host a Google Hangout with FirstJob.com on April 30 at 3PM EST. The topic? “What Can I Do While Still in College To Land a Great Sales Job After Graduation?” We are partnering with FirstJob to help first-time job seekers set themselves up for success and YOU are invited to join us!


Lindsey brings employer relations and campus recruiting expertise to the event. She will help students with her tips for “standing out” against the competition. Students can always use advice for what to do while still in school to land a job after graduation. She’s invited current Vocus salespeople who joined the team right after graduation to share their advice with the audience as well.

I will chime in with social media tips during the hangout.  I’ll share tips for building a personal brand and interacting with employers online. I’ve recently presented at the Career Center for the University of Maryland, my alma mater. I’ll share my tips for getting organized and engaging with your target companies while still in school.

FirstJob.com is an online resource for both entry-level job seekers and employers! Currently, the site boasts more than 130,000 career and internship opportunities. Job seekers can search for positions based on job title or keyword and location. In The Capital recently reported that DC is the “number one” city for recent grads looking for a job based on research from Indeed and Apartment Guide. The partnership to host advice for First-Job’s demographic makes perfect sense!

Want to join in the fun? Add the event to your calendar and log in! Super simple and super informative.

If you are interested in entry level sales positions with Vocus, please apply on our Opportunities page.

Sign Up for our FREE Veteran Hiring Webinar

A recent Military Benefits study reported that half of those recently separated from the US Military have yet to find a full or part-time job. The INFOGRAPHIC by MBA offers insight into the struggle for veterans and employers to translate military experience to civilian job skills.

If you or someone you know is recently separated from the US Military and looking to get a foot in the door at a high-growth technology company like Vocus, sign up for our FREE hiring webinar on April 23 at NOON EST. Vocus provides software and services to help businesses do marketing and PR better. Our rapid growth offers an exciting career path for top performers and we are now hiring Business Development Associates.

Photo Credit: Military Benefit Association

Photo Credit: Military Benefit Association

“We are always looking for men and women who’ve served our country to join the Vocus team.” – Vocus President and CEO, Rick Rudman. Join Chief Human Resources Officer Holly Paul, Senior Sales Director Danna Stanyard, and Travis Dettman to discover more about Vocus as an employer, including:

  • Vocus’ Veteran Hiring
  • Who We Are and What We Do
  • Veteran Success Profiles including our CEO and former Air Force Sergeant Rick Rudman
  • Career Paths At Vocus

Register today!

About the Speakers:

Holly Paul is the Chief Human Resources Officer at Vocus and is responsible for overseeing all areas of human capital, including talent acquisition, talent management, learning and development, workforce planning, compensation, benefits and facilities. She has been featured in numerous career blogs and national publications, such as ABC News, FORTUNE, The Wall Street Journal, Forbes, US News & World Report and CNNMoney.com.

Danna Stanyard is a Senior Director of Sales at Vocus. She joined the organization in 2010 and established and developed the Sales Associate department. The team is made up of 75+ inside Sales Associates, who are responsible for researching, qualifying, and contacting Vocus Marketing and Public Relations prospects.

Captain Travis Dettman is a Middle Market Account Executive who joined Vocus in 2011. He served in the Army Maryland National Guard for 11 years during which he fought in Operation Iraqi Freedom.

Vocus Featured Employee | Meet Mike

Happy Friday! Today’s Featured Employee is Mike, a Vocus Sales Executive generating new business for our PR products, who works at our headquarters in Beltsville. Mike joined Vocus as a Lead Generation Representative supporting our Mid-Market sales division in February of 2011. He was soon promoted to support two of the Large Market Sales team members and less than two years later was promoted to Mid-Market Sales. Mike says his favorite spot at our headquarters is Rick’s Coffee Shop for the Nespresso machine. “I make several visits a day for delicious cappucinos,” he says. Mike graduated from James Madison University and got his start in sales at Vocus. We visit JMU to find top talent like Mike each semester! When he isn’t selling Vocus, Mike can be found outdoors golfing, scuba-diving, surfing or snowboarding. He definitely embodies the “work hard, play hard” attitude of a successful Vocus employee. If you’re interested in joining our sales team, visit our Opportunities page.

Featured Employee Mike Skydiving

Here’s our Q&A with Mike…

Q: What’s the song most played on your iPod these days?

A: Imagine Dragons -Radioactive

Q: What’s your favorite food?

A: My favorite type of food is seafood, but my single favorite dish will be Crawfish Mac & Cheese, just as soon as I find a restaurant that serves it.

Q: If you could live anywhere in the world, where would it be and why?

A: On a 96’ Yacht in the Caribbean.

Q: What is your most treasured possession?

A: My iPhone, I wouldn’t last a day without it.

Q: What’s the one word you would choose to describe yourself?

A: Loyal 

Q: What’s some advice you would give a new employee for being successful at Vocus?

A: Invest in yourself! Seek out the person in your department who is the best at what they do and learn from them. There is no reason to reinvent the wheel when people have done it successfully before you.

fish mike and Em pool Puppy

Vocus in the Community | Support the MS Walk

At Vocus, our employees are involved in the community and also support each other’s causes of choice. If you attended our Charity Fair, you learned about organizations or charities that are important to your coworkers and leaders here at Vocus. Some of you may know Charmaine from working with her or learned more about her by reading a Featured Employee post. Charmaine works in Client Services and has been posting to our internal Chatter network about her efforts to raise funds for the Multiple Sclerosis (MS) Walk next weekend. Thanks to your support, Vocus has already matched over $500 in donations to her team. I reached out to Charmaine to ask her about her involvement with the cause and why she chooses to give back to it. Read more in my Q&A with Charmaine about her involvement.

MS Walk

What is the MS Walk and when does it take place?
Walk MS connects people living with MS and those who care about them. When you participate in this community event, the funds you raise give hope to everyone impacted by MS. There are 14 Walk MS events in the Maryland area, but they are all over in all 50 states and the District of Columbia. I will be walking on April 12th in Bowie, Maryland. Each walk is three miles long.

How many times have you participated before?
This will be my 4th Walk MS I have done a walk every year since 2010.

How is the cause to you? 
I was diagnosed with MS on March 12, 2010 after I lost complete vision in my right eye. Since that day, I have participated in many events to help raise funds and awareness about this illness. More than 2.3 million people are affected by MS worldwide.

What is your fundraising goal?
I started a team this year and our goal is to raise $5,000 for research and help others who are affected.

How do your coworkers or “Vocus family” show their support for the cause?
I have the best coworkers! They have supported me every step of the way by donating to this great cause every year. I know that they are there for me they give me moral support they also encourage me. If you’re interested, you can donate to my team here: Charmaine’s Team Page.

Why is it important to you to work for a company that values a community cause?
It is nice to know that I work for a company that gives back to the community and supports its workers in the outreach we do in the community.

If people want to get involved, what opportunities are there for people to volunteer? 
The MS society is always looking for volunteers in addition to the walks there are bike events, banquets and other great events that happen throughout the year.

Is there a website for people to join as volunteers?
To volunteer please visit the National MS Society’s website at: http://www.nationalmssociety.org

How long have you worked at Vocus?
I have been with Vocus for 6 years as a Professional Services Consultant.

What do you love most about working at Vocus? 
I love my job and enjoy the fact I learn something new every day, I love my coworkers and the support I get from the company. After being diagnosed my managers have been very supportive and understanding with the issues I have with my vision.

Tune in to Vocus Radio (WVOC) to hear an interview with Charmaine where she discusses her involvement with the MS Walk. If you are involved in a charity or give back to the community and want to share your story through a guest blog post or interview, reach out to me by email.

MS Walk 2010 MS Walk 2013 MS Walk Support Team

Vocus Featured Employee | Meet Kelly

This week, we are featuring a member of our Talent Acquisition team. Kelly works in our office in Herndon and works on finding the best talent to join our sales division. She currently is focused on finding Marketing Sales Consultants, so if you are interested in selling Vocus Marketing Suite solutions, connect with her on LinkedIn. Kelly has been recruiting talent for us since last August, but she originally joined Vocus in May of 2013. She’s a Kansas State alum and originally from the DC area. She joined Vocus in a Lead Generation role and quickly ranked herself among the top performers last year. Kelly loves working at Vocus because of “the challenging work, amazing coworkers, and managers who care about your success.” Read more about Kelly below.

Featured Employee kelly 1

Here’s our Q&A with Kelly…

Q: What’s the song most played on your iPod these days?                                               

A: I love a variety of music-Everything country, Mumford and Sons, The Avett Brothers and 90s (Im still obsessed with the Backstreet Boys…) 

Q: What’s your favorite food?

A:Pinkberry—I love frozen yogurt. 

Q: If you could live anywhere in the world, where would it be and why?

A: This is a difficult one. I recently got back from Vietnam and completely fell in love with the country and culture. However, if I had to choose it I would probably want to live in Prague, Czech Republic. It is very historical and beautiful. 

Q: What is your most treasured possession?

A: My friends, family and dog Luna are definitely my most treasured possessions. 

Q: What’s the one word you would choose to describe yourself?

A: Outgoing

Q: What’s some advice you would you give a new employee for being successful at Vocus?

A: Don’t be afraid to ask questions and use your peers as a resource. 

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