When you work on a corporate talent acquisition team, it sometimes seems like you can’t have enough resources to give candidates insight into your company. The more information you can offer a candidate to prepare him or her, the better. Sure, a candidate can and should research the function of the job and, hopefully, he has looked up recent news about your company, but how does he know if he will fit in? Can he visualize himself working at Vocus? Instagram offers prospective talent the opportunity to see what it’s like to work at Vocus.
Recently, I teamed up with Erin Osterhaus of Software Advice to discuss how we use Instagram to recruit. She and I discussed the boost that photos (and video) give to status updates in social. She shared with me that “recent research conducted by Buffer found that Tweets with images received 18 percent more clicks than those without, 89 percent more favorites and 150 percent more retweets. Meanwhile, another report found that Facebook posts with photos generate 53 percent more likes than the average post.”
So, what does this mean? What should we highlight as social recruiters and how can this information impact how we interact with candidates? For me, the answer is simple: people, places, and jobs!
“Cultural fit” is a term we throw around a lot in corporate recruiting. The way a company operates and the manner in which people work has an impact on someone’s decision to apply, interview, and ultimately accept an offer. If you’ve visited our recruiting channels across social media, you’ll find lots of photos of people in and out of the office. When Instagram rolled out web pages in November 2012, I decide it was time to create an account for the Vocus Careers team because it meant we could get in front of talent whether or not they used the app on their phone. We could link to photos online. It’s also the perfect opportunity to get in front of the “Millennial” generation.
I asked Erin for her thoughts on this idea and she agrees. “For recruiters, one of the most important pieces of content they produce is the posting for their open job. Combine that data with a platform that exclusively hosts photos—Instagram—and it makes perfect sense that recruiters have begun using Instagram to recruit. By including an image in a job post, recruiters increase the likelihood that the information will be shared—both by potential applicants, as well as current employees. ”
[Flipagram is an app that allows you to put photos in a slideshow and add music or your own recorded narrative. Flipagram allows you to share your slideshow with Instagram followers. The above is just an example of how we might use it and share to Instagram.]
If you follow our team, you’ll find photos of employees, screenshots of job postings, event info, and videos (note: we have dedicated mobile devices separate from my personal phone to post on behalf of the brand) and captions that drive traffic to the opportunities on our website. If your company culture tells a story, then share it visually! Instagram offers tremendous opportunity for you promote your culture and attract talent.
Do you follow any of your “dream” companies on Instagram? Tell us which ones in the comments below.