Vocus Recruiting with Instagram

When you work on a corporate talent acquisition team, it sometimes seems like you can’t have enough resources to give candidates insight into your company. The more information you can offer a candidate to prepare him or her, the better. Sure, a candidate can and should research the function of the job and, hopefully, he has looked up recent news about your company, but how does he know if he will fit in? Can he visualize himself working at Vocus? Instagram offers prospective talent the opportunity to see what it’s like to work at Vocus.

Recruiting with Instagram

Recently, I teamed up with Erin Osterhaus of Software Advice to discuss how we use Instagram to recruit. She and I discussed the boost that photos (and video) give to status updates in social. She shared with me that “recent research conducted by Buffer found that Tweets with images received 18 percent more clicks than those without, 89 percent more favorites and 150 percent more retweets. Meanwhile, another report found that Facebook posts with photos generate 53 percent more likes than the average post.”

So, what does this mean? What should we highlight as social recruiters and how can this information impact how we interact with candidates?  For me, the answer is simple: people, places, and jobs!

“Cultural fit” is a term we throw around a lot in corporate recruiting. The way a company operates and the manner in which people work has an impact on someone’s decision to apply, interview, and ultimately accept an offer. If you’ve visited our recruiting channels across social media, you’ll find lots of photos of people in and out of the office. When Instagram rolled out web pages in November 2012, I decide it was time to create an account for the Vocus Careers team because it meant we could get in front of talent whether or not they used the app on their phone. We could link to photos online. It’s also the perfect opportunity to get in front of the “Millennial” generation.

I asked Erin for her thoughts on this idea and she agrees. “For recruiters, one of the most important pieces of content they produce is the posting for their open job. Combine that data with a platform that exclusively hosts photos—Instagram—and it makes perfect sense that recruiters have begun using Instagram to recruit. By including an image in a job post, recruiters increase the likelihood that the information will be shared—both by potential applicants, as well as current employees. ”

[Flipagram is an app that allows you to put photos in a slideshow and add music or your own recorded narrative. Flipagram allows you to share your slideshow with Instagram followers. The above is just an example of how we might use it and share to Instagram.]

If you follow our team, you’ll find photos of employees, screenshots of job postings, event info, and videos (note: we have dedicated mobile devices separate from my personal phone to post on behalf of the brand) and captions that drive traffic to the opportunities on our website. If your company culture tells a story, then share it visually! Instagram offers tremendous opportunity for you promote your culture and attract talent.

Featured ImageCall blitz Photo 1 Tech Race

Do you follow any of your “dream” companies on Instagram? Tell us which ones in the comments below.

Why Work At Vocus? Let Us Show You [VIDEO]

Our Talent Acquisition Specialists present candidates with opportunities, but what they offer a candidate is more than just a job. A hiring opportunity is more than just a chance to start new projects and take on new challenges, but also a chance to work with new people, perhaps in a new industry, and to gain knowledge.

When I joined the Talent team at Vocus, I brought years of social media experience, but was new to the talent and recruiting industry. I was determined to showcase the employee experience across social media using video.  I set out to find the right team to produce this with me and stumbled upon Pounds Media on Twitter! Our collaboration just goes to show that social media can be used to engage and nurture new leads for business. After many conversations with the Pounds team, we came up with some ideas to begin telling our story.  The employee experience at Vocus sets us apart from other employers in the area. As we search for top talent to network with and ultimately add to our outstanding team, it’s important to offer a look inside the organization. Prospective employees apply to a job based on the challenging work involved, but the decision to join a company is highly based on the interactions had with current employees. A candidate may wonder, “Is Vocus the right place for me?”

We’ve uploaded the finished products to YouTube and hope to add more in the future. Check out Why Work At Vocus and Vocus Careers – Sales below:

If you’ve spoken to one of our recruiters, they’ve offered a lot of insight into the industry and the skills a specific role might require. We can also tell you about our culture. In addition to resources like our website and social platforms, but video helps us tell our story. According to Monster.com, job postings with video are more likely to be viewed by job seekers. These new videos will help recruiting efforts and the employment brand by improving our candidate experience. Stay tuned and visit our website for more careers videos from us.

Are you a job seeker who takes the time to research and company’s culture? What questions are you hoping to answer for yourself? Leave them in the comments below.

Vocus Featured Employee | Meet Andrew

Happy Friday, all! Whether you’re a current or prospective employee, the unique Vocus culture can play a role in your experience as an employee or a candidate. That’s why each week, I featured a different employee on the blog. You might get to know someone who works on your team a little better or be introduced to someone you’ve never met. This week’s Featured Employee joined Vocus almost four years ago in June 2010. Andrew, an Ohio University alum,  joined us as a Mid-Market Sales Executive for our Vocus PR product. He’s consistently been a top performer and has made it to Presidents Club twice! He’s been promoted to a Marketing Sales Manager and is currently working in our Herndon office. He’s hiring top talent to join his team of folks who sell our Vocus Marketing Suite. If you’re interested in joining our sales division, check out our Opportunities page.

Featured Employee Presidents Club 2013Q: What’s the song most played on your iPod these days?

A: I don’t have an iPod, but I do have a Wilco station on Pandora. 

Q: What’s your favorite food?

A: Pizza 

Q: If you could live anywhere in the world, where would it be and why?

A: DC! Now, if you could guarantee that it would be summer year-round, then it would be Chicago. 

Q: What is your most treasured possession?

A: My Rubik’s cube. I finally figured out how to solve it! 

Q: What’s the one word you would choose to describe yourself?

A: Competitive.

Q: What’s some advice you would give a new employee for being successful at Vocus?

A: Be a sponge. Learn as much as you can; from your manager, from the people around you, and from your interactions with customers. Even if you walk away from a call without closing a sale, you can still learn from the conversation and use that information to get better results from other calls in the future.

Check back on Fridays for our Featured Employee posts! Employees, I’m always looking for top talent to feature. If you’re interested in nominating someone, please email me at vsegovia@vocus.com




Hangout with Vocus Talent Acquisition and FirstJob


Vocus Campus Program Manager Lindsey and I will co-host a Google Hangout with FirstJob.com on April 30 at 3PM EST. The topic? “What Can I Do While Still in College To Land a Great Sales Job After Graduation?” We are partnering with FirstJob to help first-time job seekers set themselves up for success and YOU are invited to join us!


Lindsey brings employer relations and campus recruiting expertise to the event. She will help students with her tips for “standing out” against the competition. Students can always use advice for what to do while still in school to land a job after graduation. She’s invited current Vocus salespeople who joined the team right after graduation to share their advice with the audience as well.

I will chime in with social media tips during the hangout.  I’ll share tips for building a personal brand and interacting with employers online. I’ve recently presented at the Career Center for the University of Maryland, my alma mater. I’ll share my tips for getting organized and engaging with your target companies while still in school.

FirstJob.com is an online resource for both entry-level job seekers and employers! Currently, the site boasts more than 130,000 career and internship opportunities. Job seekers can search for positions based on job title or keyword and location. In The Capital recently reported that DC is the “number one” city for recent grads looking for a job based on research from Indeed and Apartment Guide. The partnership to host advice for First-Job’s demographic makes perfect sense!

Want to join in the fun? Add the event to your calendar and log in! Super simple and super informative.

If you are interested in entry level sales positions with Vocus, please apply on our Opportunities page.

Sign Up for our FREE Veteran Hiring Webinar

A recent Military Benefits study reported that half of those recently separated from the US Military have yet to find a full or part-time job. The INFOGRAPHIC by MBA offers insight into the struggle for veterans and employers to translate military experience to civilian job skills.

If you or someone you know is recently separated from the US Military and looking to get a foot in the door at a high-growth technology company like Vocus, sign up for our FREE hiring webinar on April 23 at NOON EST. Vocus provides software and services to help businesses do marketing and PR better. Our rapid growth offers an exciting career path for top performers and we are now hiring Business Development Associates.

Photo Credit: Military Benefit Association

Photo Credit: Military Benefit Association

“We are always looking for men and women who’ve served our country to join the Vocus team.” – Vocus President and CEO, Rick Rudman. Join Chief Human Resources Officer Holly Paul, Senior Sales Director Danna Stanyard, and Travis Dettman to discover more about Vocus as an employer, including:

  • Vocus’ Veteran Hiring
  • Who We Are and What We Do
  • Veteran Success Profiles including our CEO and former Air Force Sergeant Rick Rudman
  • Career Paths At Vocus

Register today!

About the Speakers:

Holly Paul is the Chief Human Resources Officer at Vocus and is responsible for overseeing all areas of human capital, including talent acquisition, talent management, learning and development, workforce planning, compensation, benefits and facilities. She has been featured in numerous career blogs and national publications, such as ABC News, FORTUNE, The Wall Street Journal, Forbes, US News & World Report and CNNMoney.com.

Danna Stanyard is a Senior Director of Sales at Vocus. She joined the organization in 2010 and established and developed the Sales Associate department. The team is made up of 75+ inside Sales Associates, who are responsible for researching, qualifying, and contacting Vocus Marketing and Public Relations prospects.

Captain Travis Dettman is a Middle Market Account Executive who joined Vocus in 2011. He served in the Army Maryland National Guard for 11 years during which he fought in Operation Iraqi Freedom.